You might have heard or seen the concept behind virtual clothing, or you may have not, but it’s a buzzword online at the moment, and we think it’s important for our readers to stay up to date on relevant issues and trends that are set to change our daily lives.
That’s why we’ve written everything you need to know about digital fashion and virtual clothing, from head to toe. We’re also going to review why it’s important. On that note, if you’re a burnt-out student who wants to free up some time for your interests, like fashion and tech, then EssayPro is here to help.
It’s a website that provides academic services to students online. Simply click the do my homework for me on EssayPro website and get in touch with a seasoned expert who can tackle it for you. Moving on, here’s all you should know about e-fashion:
Welcome to Virtual Clothing 101
Statista reports the projected value of the AR market will be $198 billion in 2025, which is a whopping increase from its initial value of $3.5 billion in 2017. And innovation has breathed fresh air into the clothes and retail department. AR and VR are pioneering the fashion industry with what they have to offer.
The coronavirus has shifted the paradigm in many industries, and consumer behavior and the market’s demand have also shifted in fashion. So, what is virtual clothing? It’s found in the title. It’s clothing that only exists in virtual space and reality.
It’s a concept that has existed far longer than most of us might believe, but it has been pushed to manifest by startups like Dapper Labs, The Fabricant, and other artists with similar visions that probably remained under the radar but are as much responsible and deserving of credit for their artistry.
Virtual clothing can pertain to projects made to let people try on clothes easily with the help of VR/AR tech or even virtual clothing that exists in the NFT space. NFT virtual clothes sell just like other NFTs. Imagine virtual clothes as a digital asset like digital art is.
During the pandemic crisis, reportedly, 90% of the fashion industry was suffering from job loss and plummeting sales. The visionaries in the field saw the silver lining in digital fashion. They heralded the era of contactless couture, virtual runways, AR showrooms, etc.
Why You Should Care
Virtual Clothes Can be Digital Assets
As we’ve stated, you can now invest in virtual clothes as you would invest in a stock or a cryptocurrency. We’re not claiming that this will get you rich because investing and trading any asset comes with a lot of risk and speculation.
However, our aim is to let you know that you can buy these types of assets now, and the world of investing and trading has opened up to new venues. In turn, this should potentially attract more people into investing.
Solves Multiple Issues
Digital fashion has the potential to tackle many of our society’s global problems just by its mere existence. What can it actually have a positive impact on?
- It can potentially be used to cut back on waste generated by mass production.
- It can reduce the number of returns from unsatisfied customers by enabling them to try on whatever piece of clothing they like before they buy it. Saves time and effort.
You can parallel it to remote working and online groceries and food delivery, it cuts down on the time we have to spend on these things and lets people who want to focus on other processes have the choice to.
Environmental Benefits of Virtual Clothing
As we’ve stated, digital couture can have a huge positive impact on our environment if it’s used and distributed to the masses in a smart and strategic way. It gives people the ability to shop in a smarter way and seriously decreases the chances of buying clothes that they might not even like.
Moreover, if companies can take a more individual approach, which will take some level of innovation, they can generate clothes for each person instead of mass-producing clothes. This could save our environment and our resources. And it could sync with the consumer market’s behavior today. More and more consumers are adapting to a more sustainable lifestyle, and there’s a trend of buying second-hand clothes and recycled material clothes.
And the numbers in the fashion industry’s waste are quite substantial, with this industry alone producing 20% of global wastewater and 10% of the planet’s CO2 emissions. Digital fashion and virtual clothing could help reduce these massive numbers if implemented correctly and integrated properly into our everyday lives.
It’s only up to the visionaries and the companies now to lead the way with this frontier with sustainability in mind and not just profit (like always). So at the end of the day, it’s not only about fashion anymore but the many consequences of our own consumerism in fashion.
Waste is a big problem we’re not adequately tackling, and modern problems do require modern solutions at times.
Carving The Path To The Future
As we implement these modern trends, they will eventually become more sophisticated and potentially more useful to us. Of course, there’s always a double-edged sword effect with technology, since technology does have a huge potential of becoming a threat to us as humans, there is also huge potential for revolution.
In the virtual clothing sector, there are already companies spearheading our way to the future and carving some very interesting pathways for the rest of us. For example, let’s take a look at the case of FXMirror.
FXMirror by FXgear is an augmented reality fitting mirror. It runs on the virtual fitting tech that lets consumers try on clothing to check its size, fit, and style. All of this without physically touching or wearing the piece of clothing itself.
There is a device built-in to the FXMirror that captures the customer’s image. AR tech then maps a realistic virtual copy of the clothing product over the real-world image to show the consumer what the product would look like. Pretty neat if we would say so ourselves.
And this is just the beginning, there will be more and more innovations that can be implemented in real life, just like the evolution of smart devices. We do think that this is an applicable invention, so perhaps we will be seeing more of this tech soon.
Final Thoughts
So, have we convinced you to look into virtual clothing more? Virtual clothing is a great example of how everything is slowly becoming digitized and automated, pretty soon, we might hop on to even more unimaginable processes that were evident from the start. We hope we’ve shed some light on the topic, at least.
The world of digital couture, however, is still in its primitive phases, and there’s more that we don’t actually understand, but to have the possibilities already manifesting in front of us is exciting and can fuel the digital revolution even more. But what makes a fad from an undying trend? That we can’t answer so easily; however, inventions that tend to actually be useful usually stick around.